The deal appears to have worked for Spotify as it locks horns with names like Google, Apple, and Amazon to lead the lucrative podcast market, and all the revenue that comes with it. For that hefty sum of money, Spotify ported over the entire library of Rogan’s podcast to its streaming platform, even though some of them have now been removed. The Joe Rogan Experience, one of the most popular podcasts in the world, will become a Spotify exclusive.
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Please turn off your ad blocking software to view. Joe Rogan’s podcast is getting a new home at Spotify. The amount may have been even higher, says the report, citing sources familiar with developments. Joe Rogan's huge exclusive deal with Spotify, signed last year, has proved the correct decision with the UFC commentator's listeners only growing. It appears that the bid to land Rogan was twice as expensive than previously reported. According to The New York Times, Spotify paid “at least $200 million” for the three-and-a-half-year exclusive platform partnership. Spotify now has dozens of podcasts exclusive to the platform, including. Related: Joe Rogan Says Timing Makes the $100 Million Spotify Deal ‘Feel Gross’ With Rogan, Spotify is showing its willingness to bring more podcast listeners to its platform through exclusive content. Spotify made the announcement yesterday, stating that all of the show's content including Rogan’s video podcasts, which are currently. Spotify has praised Rogan and the show in the past, noting in April last year that the podcast had “ performed above expectations.” Spotify reportedly dropped 100 million on the deal. This is basically an M&A play consider the 100-million of this deal against the 330-million reportedly paid for the Gimlet network and Anchor. Rogan has claimed 190-million downloads in a month. Interestingly, Spotify didn’t push Rogan’s wildly popular show behind a paywall, hosting both the audio and video version on its platform. Whatever non-duplication exists in those two audiences will potentially fuel Spotify’s audience growth. Rogan is the biggest name in the podcasting industry, and as per Nielsen's 2021 Q3 Media Ratings, Rogan's podcast brings in an average audience of 11 million listeners per episode.